Everything you need to know about the digital menu for restaurants

A digital menu for restaurants is the catalog with the dishes and products that an establishment offers to customers, in digital format. All the information that we usually find in a traditional catalog is placed in the digital catalog, in a fairly easy way to consult.

This is a common strategy for restaurants that start the delivery service and need to publish on the Internet what they offer. There are different models for digital restaurant menus, as well as varied and eye-catching designs, often including more than one language.

Learn with us about the characteristics of a digital menu for restaurants.

Aspects of a digital menu for restaurants

First, a digital menu for restaurants must have all the products that are available for home delivery by the restaurant. This is so that customers are aware of each of the gastronomic possibilities offered to them at the establishment.

The prices of the products must be updated and all must be presented, without any particular exception, to facilitate orders. When a customer is informed of all the prices, they can plan their order according to their budget, without asking the price.

It is common for a digital menu for restaurants to have photos of the dishes so that the customer has a reference for the order. With a graphical representation of the actual dish, the customer feels more confident in what they will order, as the visual aspect is important.

Some digital menus describe the dishes, mentioning the ingredients they contain and can even include the full preparation method. This can be for gourmet-type restaurants, where there is an interest from customers in knowing the cooking details.

A good strategy can be to separate products by categories, to make navigation on the platform pleasant to the eye. For example, for vegan people, there can be an exclusive menu with these types of products, without a lengthy search.

You can also use a unique section for the restaurant’s specialties, and make it something eye-catching to attract customers’ attention. On the other hand, it can be indicated with markers on the images which products are new, if they exist.

Many of these characteristics are used by most restaurants on their Internet platforms.

No matter what type of restaurant you have and what variety of cuisine you offer, we have a type of digital menu for you, tailored to your design, format, categories, and customers. So if you need us to advise you, register your establishment and write to us.